BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The customer focused philosophy is known as the ____ concept.
A
Production
B
Product
C
Selling
D
Marketing
Explanation: 

Detailed explanation-1: -Customer-focused marketing consists in placing customers’ needs at the center of the marketing strategy. Learn the definition of a target market and explore some customer-focused marketing strategies through some examples. Updated: 09/15/2021.

Detailed explanation-2: -That’s called product positioning. The Concept. Being customer-oriented is a business philosophy that turns a company’s organization chart on its head, putting the customer at the top, as the “boss", and the executive team on the line below.

Detailed explanation-3: -Consumer focused marketing is more or less a study in psychology to thoroughly understand what a consumer does in their buying habits. The insights usually found from this marketing process are much more personal than some of the previous methods, including creating character personas.

Detailed explanation-4: -Philosophy of marketing is defined as a strategy in which we focus exclusively on the needs of the customer in order to maintain the profitability of the company. Everything that is not related to the target audience will be relegated to the background.

Detailed explanation-5: -The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.

There is 1 question to complete.