BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Market Positioning refers to the ability to influence consumer perception regarding a brand or product relative to competitors. The objective of market positioning is to establish the image or identity of a brand or product so that consumers perceive it in a certain way.

Detailed explanation-2: -Positioning is a strategy of finding the desired consumer perception of product/brand and filling an empty slot/window in the minds of the target customers by creating and communicating an image which differentiates its unique position from competitor to gain a competitive advantage in the market.

Detailed explanation-3: -Positioning is an essential part of launching your product and company in the market. Positioning creates an image of your company’s product in the mind of your target customer.

Detailed explanation-4: -Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand.