BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Identify the type of market research data based on the characteristics below:Data that can help company’s understand consumer wealth, demographic data (US Census), etc to drive business decisions.
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Company data
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Competitor data
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Government data
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Market research data
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Explanation:
Detailed explanation-1: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.
Detailed explanation-2: -A target market can be translated into a profile of the consumer to whom a product is most likely to appeal. The profile considers four main characteristics of that person: demographic, geographic, psychographic, and behavioral.
There is 1 question to complete.