BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -The main focus of selling concept is production volume. Answer: False; the main focus of selling concept is the existing product.

Detailed explanation-2: -The correct answer is False. Marketing and selling activities are not the same activities. Selling is the process that transforms products, services or any offering into money by selling it to the customers. It is a part of marketing but marketing encompasses much more than selling.

Detailed explanation-3: -The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.

Detailed explanation-4: -Types of Marketing Concepts The five marketing concepts are production, product, selling, marketing, and societal.

Detailed explanation-5: -The Production Concept Essentially this is the concept of mass production. Focusing your marketing efforts on this concept means you’re looking to achieve a highly efficient production process, keep costs low and aim for mass distribution.