BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -What is an external marketing environment? The external marketing environment includes all factors that do not fall within your organization’s control, including technological advancements, regulatory changes, social, economic, and competitive forces.

Detailed explanation-2: -Which of the following is true of the marketing environment? The marketing environment forces affect the lifestyles of customers.

Detailed explanation-3: -The marketing environment refers to all internal and external factors, which directly or indirectly influence the organization’s decisions related to marketing activities. Internal factors are within the control of an organization; whereas, external factors do not fall within its control.

Detailed explanation-4: -External environment factors are important because they can cause direct and indirect effects on business operations, personnel and revenue. The external environment of a company changes constantly in ways beyond the company’s control, but executives and managers can track these changes and minimize their consequences.