BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Marketing concept
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Product Concept
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Societal marketing concept
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none of these
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Detailed explanation-1: -According to the Evolution of Marketing Philip Kotler, marketing has progressed through five stages since the dawn of the Industrial Revolution: the production era, the product era, the selling era, the marketing era and the holistic era.
Detailed explanation-2: -Social responsibility in marketing involves focusing efforts on attracting consumers who want to make a positive difference with their purchases. Many companies have adopted socially responsible elements in their marketing strategies to help a community via beneficial services and products.
Detailed explanation-3: -Societal marketing can be defined as a “marketing with a social dimension or marketing that includes non-economic criteria". Societal marketing “concerns for society’s long term interests". It is about “the direct benefits for the organization and secondary benefit for the community".
Detailed explanation-4: -Social marketing began as a formal discipline in 1971, with the publication of “Social Marketing: An Approach to Planned Social Change” in the Journal of Marketing by marketing experts Philip Kotler and Gerald Zaltman.