BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Selling
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Distribution
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Financing
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Pricing
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Detailed explanation-1: -The correct answer is (b) distribution The distribution marketing function determines the best ways for customers to check what product is available for them and at what location.
Detailed explanation-2: -Environmental scanning helps management and marketing team to identify events and relationship among them to figure out the organization’s future or product’s success. This process also includes collecting data. Its main factors are events, trends, issues, and expectations.
Detailed explanation-3: -The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.
Detailed explanation-4: -Agent-An intermediary who does not take title to merchandise but facilitates exchanges by bringing buyers and sellers together.