BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which element of marketing mix includes after sales service offered to the customers.
A
Product
B
Price
C
Place
D
Promotion
Explanation: 

Detailed explanation-1: -Promotion. Promotion refers to the methods a business uses to gain the attention of the customers to their product. These includes sales promotions, customer service, public relations, advertising etc.

Detailed explanation-2: -(1) Product Mix: It has four components-(a) Product range, (b) Service after sale, (c) Brand, and (d) Package.

Detailed explanation-3: -The correct answer is Product line.

Detailed explanation-4: -Physical distributions. Was this answer helpful?

Detailed explanation-5: -People, in the marketing mix, refers to anyone directly or indirectly involved in the business side of the enterprise. That means anyone involved in selling a product or service, designing it, marketing, managing teams, representing customers, recruiting and training.

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