BACHELOR OF BUSINESS ADMINISTRATION

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BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The marketing manager of this company is very customer-oriented and focuses on selling the products or services that the customer wanted or needed. This company uses ____
A
Production Concept
B
Product Concept
C
Sales Concept
D
Marketing Concept
E
Societal Marketing Concept
Explanation: 

Detailed explanation-1: -Explanation: Which marketing management orientation holds that a firm should have a customer focus to achieve sales and profits is the marketing concept. In this concept, companies have two option to attract their customer.

Detailed explanation-2: -Production Concept-focuses on the internal potentials of the company and not based on the desires and needs of the market.

Detailed explanation-3: -ANS: C A sales orientation is based on the belief that people will buy more goods and services if aggressive sales techniques are used.

Detailed explanation-4: -internalANS: DA market orientation is based on the marketing concept, which is the idea that the social and economicjustification for an organization’s existence is the satisfaction of customer wants and needs whilemeeting organizational objective.

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