BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Errors in the system, logistics, human resources and marketers want to reduce this variability.
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The customization and tailoring of the service delivery for the customer’s unique needs.
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A service provider representing the company.
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Advancing in many industries wherein a customer interacts with technology, banking, airport check-in, etc.
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Detailed explanation-1: -What does good variability consists of? The customization and tailoring of the service delivery for the customer’s unique needs. Services are said to be less variable than products. A “product” is the general term used to describe both goods and services.
Detailed explanation-2: -one of the four characteristics (with inseparability, intangibility and perishability) which distinguish a service; variability expresses the notion that a service may vary in standard or quality from one provider to the next or from occasion to the next. Also referred to as Heterogeneity.
Detailed explanation-3: -Heterogeneity refers to variability in the service’s quality. When marketers state that services are, they are referring to the fact that services are produced and consumed at the same time.
Detailed explanation-4: -Consumerism is the propensity to consume and keep consuming. It is the drive to buy and own more stuff, and to define one’s identity through what they own.