BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Increase image of firm
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Inform consumers about an upcoming sale
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Criticize competitors
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Defend the firm’s products
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Detailed explanation-1: -Build Brand Image: Publicity aims at communicating brand values, mission, and vision through trustable channels like news outlets, blogs, and opinion leaders. This helps the company build its brand image organically.
Detailed explanation-2: -Publicity is putting your business in front of the public and media outlets so you can showcase your products, services and company news. The goal is to attract your target audience members and make them aware of your company so they will want to engage in business with you.
Detailed explanation-3: -The objective behind publicity can be to introduce new and positive changes in the market or working of the organization, introduction of new products, display special achievements, etc. The organization does not have any control over publicity.