BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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mixed branding
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industrial branding
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co-branding
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consumer branding
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Detailed explanation-1: -It is a marketing strategy where products produced under the same company are marketed to different segments of consumers, helping the company or companies target the required consumer base of both brands.
Detailed explanation-2: -With a multi-brand strategy, each brand has its own identity and personality and typically appeals to a different audience. In some cases, consumers may not know which brands are part of the same family.
Detailed explanation-3: -For example, Michelin manufactures and sells tires under its own name, but it also allows retail giant Sears to place its name on Michelin tires. The “Sears-brand” tires that customers purchase at a Sears Auto Center are actually Michelin tires carrying the Sears name.