BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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CHARACTERSTICS OF IM
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Broader market is available
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Intense Competition
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Involves low risk and challenges
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Requires broader competence
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Explanation:
Detailed explanation-1: -An International Marketing Research Process is the systematic gathering, recording, and analyzing data to provide information useful to marketing decision-making. The information must be communicated across cultural boundaries and these research tools are then often applied in foreign markets.
Detailed explanation-2: -These factors include cultural and social influences, legal issues, demographics, and political conditions, as well as changes in the natural environment and technology.
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