BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -The selling concept is centered on the belief that you must convince a customer to buy a product through aggressive marketing of the benefits of the product or service because it isn’t a necessity.

Detailed explanation-2: -Answer: Possibly the most conventional strategy to attract customers, transactional marketing is applied when businesses entice customers and encourage them to buy their products and services by offering discounts, coupons, and other incentives to buy.

Detailed explanation-3: -The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.

Detailed explanation-4: -Inbound marketing is focused on attracting customers to your products and services. Your best prospects are searching for products online, with up to 63% of consumers starting their shopping journey online.

Detailed explanation-5: -Unlike the marketing concept, which seeks to understand consumer needs, the selling concept seeks prospects and sells the product’s benefits. While marketing concepts might focus on developing new products, the selling concept assumes the product won’t sell without a significant sales effort.