BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Production
|
|
|
Product
|
|
|
Selling
|
|
|
Marketing
|
Detailed explanation-1: -The selling concept is centered on the belief that you must convince a customer to buy a product through aggressive marketing of the benefits of the product or service because it isn’t a necessity.
Detailed explanation-2: -Companies adopt one of four philosophies when deciding on how to create an organizational marketing process. The four philosophies are production, sales, marketing and societal marketing orientations.
Detailed explanation-3: -What is the philosophy of marketing? Philosophy of marketing is defined as a strategy in which we focus exclusively on the needs of the customer in order to maintain the profitability of the company. Everything that is not related to the target audience will be relegated to the background.
Detailed explanation-4: -Societal Marketing Concept: This is the fifth marketing concept that is mainly concerned with meeting the needs of customers as well as working towards protecting the environment, its natural resources and overall well being of the society.