BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What is the process of solving a problem through market research?
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Conduct a focus group and then change the product/service
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Define the problem, Develop a research plan, Implement the plan, and Interpret and report findings.
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Conduct a telephone survey and collect data from a secondary sources, then create a new product/service
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Make a chart to present your data
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Explanation:
Detailed explanation-1: -The marketing research process focuses on collecting insights from your target audience, such as their opinions and attitudes that would help you evaluate current products, services, or test concepts aimed at improving them. It can also gauge customer perceptions about your company.
Detailed explanation-2: -The first stage in a marketing research project is to define the problem. In defining the problem, the researcher should take into account the purpose of the study, relevant background information and all necessary data, and how the information gathered will be used in decision making.
There is 1 question to complete.