BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which intermediary brings buyers and sellers together but does not take ownership of the actual product?
A
Wholesaler
B
Agent
C
Retailer
Explanation: 

Detailed explanation-1: -Manufacturers may use brokers and agents, who do not take title possession of the goods, in marketing their products. Brokers and agents typically perform only a few of the marketing flows, and their main function is to ease buying and selling-that is, to bring buyers and sellers together and negotiate between them.

Detailed explanation-2: -Agents and Brokers–Intermediaries who bring buyers and sellers together and assist in negotiating an exchange but do not take title to the goods. Wholesaler–An intermediary that sells products to other organizations such as retailers, manufacturers, and hospitals.

Detailed explanation-3: -Answer and Explanation: The correct answer is (a) broker. During negotiations between sellers and buyers, a broker’s function is to bring buyers and sellers together in a marketplace and ease each party’s buying or selling process. The broker does not take the title of the products but assists the two parties to agree.

Detailed explanation-4: -Brokers and Agents: Both of these intermediaries sell products and services on a commission or percentage basis. They are legally appointed to impart information about a product to the customers on behalf of the manufacturer or producer, but they never take the ownership of the product sold.

There is 1 question to complete.