BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
It is easy to find
|
|
|
It is normally quicker to find
|
|
|
Might be unreliable
|
|
|
You have to find the information yourself
|
Detailed explanation-1: -Secondary data is not specific to the researcher’s needs due to the fact that it was collected in the past for another reason. That is why the secondary data might be unreliable for your current needs. Secondary data sources can give you a huge amount of information, but quantity does not always mean appropriateness.
Detailed explanation-2: -A major disadvantage of using secondary data is that it may not answer the researcher’s specific research questions or contain specific information that the researcher would like to have.
Detailed explanation-3: -Secondary data may not be authentic and reliable. A researcher may need to further verify the data collected from the available sources. Researchers may have to deal with irrelevant data before finally finding the required data. Some of the data is exaggerated due to the personal bias of the data source.