BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which is one way businesses use computer technology to obtain information to improve their product or service mix?
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By mailing questionnaires to customers
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By tracking visitors to their websites
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By compiling detailed databases
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By preparing interactive software programs
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Explanation:
Detailed explanation-1: -It can help you decide whether a new idea for a business or product will fly – that is, if customers will find it appealing – based on how similar products have performed in the marketplace. It can help you make wise product packaging and promotional decisions, as well as effective marketing messages.
Detailed explanation-2: -To extend the product life cycle, successful companies can also implement new advertising strategies, reduce prices, add new features to increase their value proposition, explore new markets, or adjust brand packaging.
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