BACHELOR OF BUSINESS ADMINISTRATION

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BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Amav is a distributer of tea to far off places. He has opened a company which deals in tea selling. He has categorized his tea to be sold into three categories:Green, Yellow and Red. His brother Ramesh on the other hand is running a mobile manufacturing company. His company strictly produces mobile according to the pre¬determined specifications. The mobiles of each variety are of same size, looks and performance.In the above case which function of marketing has been highlighted?
A
Marketing planning
B
Branding
C
Standardisation and Grading
D
Promotion
Explanation: 

Detailed explanation-1: -Promotion (opted by a business firm) in order to achieve its marketing objectives.

Detailed explanation-2: -Brand extension refers to an established company developing a new product under the same brand name as their other products.

Detailed explanation-3: -Whereas at present they are using indirect channels of distribution i.e. one level channel (manufacturer – retailer – consumer)by operating through a chain of retail outlets at five different places in Delhi.

Detailed explanation-4: -The important aspect related to the marketing of products which has been ignored by Farihad is Labelling. Labelling is the display of label in a product. A label contains information about a product on its container, packaging, or the product itself.

There is 1 question to complete.
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