BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following could not be marketed?
A
On-line trading, Business processing outsourcing etc.
B
Sports events, Music concert etc.
C
Visit Udaipur-“The City of Lakes”
D
None of these
Explanation: 

Detailed explanation-1: -Physical Products : DVD player, Motor cycle, i pods, Cell phone, Footwear, Television, Refrigerator. Services : Insurance, Health Care, Business Process Outsourcing, Security, Easy Bill service, Financial Services.

Detailed explanation-2: -Catalogue Retailing is not a form of direct marketing.

Detailed explanation-3: -Inventory is not a function of marketing.

Detailed explanation-4: -Telemarketing is NOT a part of marketing communication mix.

There is 1 question to complete.