BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following is a brand name?
A
All of these
B
Asian Paints
C
Nike
D
Woodland
Explanation: 

Detailed explanation-1: -When the company’s trade name is used, multi product branding is also known as corporate branding, family branding or umbrella branding. Examples of companies that use corporate branding are Microsoft, Samsung, Apple, and Sony as the company brand name is identical to their trade name.

Detailed explanation-2: -What Are Brand Examples? Although brands are generally intangible, we often associate things like products and names with brands. Examples include Apple, Nike, Coca-Cola, Advil, and Tylenol.

Detailed explanation-3: -Brands typically comprise various elements, such as: name: the word or words used to identify a company, product, service, or concept. logo: the visual trademark that identifies a brand. tagline or catchphrase: a short phrase always used in the product’s advertising and closely associated with the brand.

There is 1 question to complete.