BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the follwong is non-personal and non-paid form of promotion mix?
A
Advertisement
B
Sales Promotion
C
Publicity
D
Personal Selling
Explanation: 

Detailed explanation-1: -Advertising: It is a non-personal presentation and promotion of ideas, good or services by an identified sponsor.

Detailed explanation-2: -Paid form of non-personal promotion of ideas, goods and services by an identified sponsor is called advertising. Advertising is a marketing tactic. It helps to reach the wide-base of customers who are willing to buy products or services of the company which are advertised.

Detailed explanation-3: -Publicity is the form of public relations that entails nonpersonal communication passed on via various media but not paid for an identified sponsor.

Detailed explanation-4: -Small committees and enterprises use the local newspapers to publicize events and endeavors. Publicity differs from advertising because it’s free.

Detailed explanation-5: -Publicity. Was this answer helpful?

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