BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Targeting
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Segmentation
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Positioning
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None of the above
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Detailed explanation-1: -We developed the positioning, “Smile and Go for It” () – a proposition rooted in consumers’ desire to define a more passionate life, while anchoring on Colgate’s brand essence of smiling.
Detailed explanation-2: -Close Up Product Strategy: The brand is positioned to target the youth segment. It has been the market leader in gel toothpaste for thirty years. The gel-based quality provide long term freshness and it has various variants like orange, lemon, menthol.
Detailed explanation-3: -One of the ways that distinguishes Colgate Total from fluoride-only toothpastes is its impact on bacterial recolonisation of tooth surfaces, which recurs at the end of mechanical plaque removal.
Detailed explanation-4: -Colgate-Palmolive Price/Pricing Strategy: The products are priced at similar range or slightly higher range with respect to its competitors. Colgate charges premium price for its specialty products as it is targeted at a niche category.