BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Close up and Colgate follow different ____ strategies
A
Targeting
B
Segmentation
C
Positioning
D
None of the above
Explanation: 

Detailed explanation-1: -We developed the positioning, “Smile and Go for It” () – a proposition rooted in consumers’ desire to define a more passionate life, while anchoring on Colgate’s brand essence of smiling.

Detailed explanation-2: -Close Up Product Strategy: The brand is positioned to target the youth segment. It has been the market leader in gel toothpaste for thirty years. The gel-based quality provide long term freshness and it has various variants like orange, lemon, menthol.

Detailed explanation-3: -One of the ways that distinguishes Colgate Total from fluoride-only toothpastes is its impact on bacterial recolonisation of tooth surfaces, which recurs at the end of mechanical plaque removal.

Detailed explanation-4: -Colgate-Palmolive Price/Pricing Strategy: The products are priced at similar range or slightly higher range with respect to its competitors. Colgate charges premium price for its specialty products as it is targeted at a niche category.

There is 1 question to complete.