BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Do you like chocolate or vanilla?
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Why should the voting age change to 16 years old?
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What kind of toppings do you like on your pizza?
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How should you discipline a child?
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Detailed explanation-1: -Qualitative market research questions are most effective for those looking to carry out one-to-one or focus group-style interviews to understand how your target demographic thinks and feels; and why they make certain choices.
Detailed explanation-2: -Qualitative market research is the study of the factors that influence people’s behavior within a specific market. For example, in a commercial market, the aim of qualitative research might be to understand shoppers’ motivations when they buy things, such as what they think of a product and why they think that way.
Detailed explanation-3: -By implementing Quantitative Market Research, questions like “Who are currently buying my products/services?”, “Why are the others not buying my product?”, “How to reach out to my potential clientele?” are answered.
Detailed explanation-4: -They choose quantitative research over qualitative marketing research because it is: More scientific and unbiased. Easier to control the data. More focused because it is often used to test a theory.