BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types. Here are several more methods you may want to look into.

Detailed explanation-2: -Answer and Explanation: True. Marketing segmentation includes targeting a specific customer group based on benefits they would receive to optimize sales of a defined product within that group.

Detailed explanation-3: -Market segmentation is a marketing strategy in which select groups of consumers are identified so that certain products or product lines can be presented to them in a way that appeals to their interests.

Detailed explanation-4: -Tourism (market) segmentation denotes the process of classifying a population of tourists into subgroups homogeneous in terms of geographic, demographic, socioeconomic, psychographic, or behavioral characteristics. Segmentation is one of the domains of strategic marketing.