BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

ORGANIZATIONAL BEHAVIOUR

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A major reason why attitudes derived from direct experience are so powerful is because:
A
they become a heuristic to assist in decision making
B
they are easily accessed and are active in our cognitive processes
C
they are accessible through the left part of the brain which is more intuitive
D
of the behavioral intention component of an attitude
Explanation: 

Detailed explanation-1: -One reason that attitudes derived from direct experience are so powerful is because of their availability. This means that the attitudes are easily accessed and are active in our cognitive processes.

Detailed explanation-2: -Direct Personal Experience: A person’s direct experience with the attitude object determines his attitude towards it. The personal experience of an individual, whether it is favourable or unfavourable, will affect his attitude deeply. These attitudes which are based on personal experience are difficult to change.

Detailed explanation-3: -Conative is when a person is acting a certain way toward something. It is sometimes referred to as the behavioral component of attitude because it focuses on behavior. The person’s attitude reflects their intentions.

Detailed explanation-4: -Two major influences on attitudes are direct experience and social learning.-Research has shown that attitudes that are derived from direct experience are stronger, held more confidently, and more resistant to change than attitudes formed through indirect experience.

There is 1 question to complete.