BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Demographic segmentation is one of the simple, common methods of market segmentation. It involves breaking the market into customer demographics as age, income, gender, race, education, or occupation. This market segmentation strategy assumes that individuals with similar demographics will have similar needs.

Detailed explanation-2: -Segmentation involves dividing the market into subgroups based on demographic, geographic, psychographic, and/or behavioural characteristics. Targeting involves selecting which customer segment the firm should target, i.e., the most attractive segment.

Detailed explanation-3: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types. Here are several more methods you may want to look into.

Detailed explanation-4: -Demographic segmentation is a precise form of audience identification based on data points like age, gender, marital status, family size, income, education, race, occupation, nationality, and/or religion. It’s among the four main types of marketing segmentation, and perhaps the most commonly used method.

Detailed explanation-5: -What is demographic segmentation? Definition: Demographic segmentation groups customers and potential customers together by focusing on certain traits such as age, gender, income, occupation & family status.