BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

PRINCIPLES AND PRACTICE OF MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Kodak is a company associated with photography. The development of the digital camera forced Kodak into the innovation stream because the new imaging process was a ____
A
technological subtraction
B
technological discontinuity
C
process obsolescence
D
process addition
E
design advantage
Explanation: 

Detailed explanation-1: -The compression approach to innovation assumes that innovation is occurring within a highly uncertain environment and that the key to fast product innovation is to use intuition, flexible options, and hands-on experience to reduce uncertainty and accelerate learning and understanding.

Detailed explanation-2: -Even though education and communication, participation, negotiation, top management support, and coercion can all be used to manage resistance to change, coercion should be used only in a crisis or as a last resort.

Detailed explanation-3: -Innovation streams are patterns of innovation over time that can create sustainable competitive advantage. A typical innovation stream consists of a series of technology cycles, which begin with a new technology and end when that technology is replaced by a newer, substantially better technology.

There is 1 question to complete.