BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

PRINCIPLES AND PRACTICE OF MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Marketing manager may be classified in the category of ____
A
Top-level management
B
Middle-level management
C
Lower-level management
D
All of the Above
Explanation: 

Detailed explanation-1: -Middle-level managers are generally dedicated to the duties and directions of an organisation and consist of division and department managers and general managers. Carrying out operational strategies in compliance with the policies of the corporation and the goals of top management is also carried out by middle level.

Detailed explanation-2: -Marketing manager roles are considered part of mid-level management, and you must have a few years of marketing experience to apply for this role. There are some steps that will help you prepare for marketing manager roles.

Detailed explanation-3: -In small companies, the general manager may be one of the top executives. In hierarchical organizations, GMs rank above most employees but below corporate-level executives. The responsibility and importance associated with the position may vary among companies and often depend on the organization’s structure.

Detailed explanation-4: -What is a Marketing Manager? Marketing Managers are responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.

Detailed explanation-5: -Marketing managers often plan and oversee many different activities including go-to-market launches, advertising, email campaigns, events, and social media. You will also build marketing programs and campaigns, collaborate cross-functionally, and report on marketing metrics.

There is 1 question to complete.