BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -The controllable variables a company puts together to satisfy a target group is called the Marketing mix. The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.

Detailed explanation-2: -product, price, promotion and place (distribution)-that the firm blends to produce the desired market response; also called the Four Ps.

Detailed explanation-3: -A control variable is anything that is held constant or limited in a research study. It’s a variable that is not of interest to the study’s objectives, but is controlled because it could influence the outcomes.

Detailed explanation-4: -The four Ps are a “marketing mix” comprised of four key elements-product, price, place, and promotion-used when marketing a product or service. Typically, businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience.

Detailed explanation-5: -Controllable variable refer to those variables that can be easily controlled by a business-man or a company to suit the demand of the business.