BUSINESS ADMINISTRATION
PRINCIPLES AND PRACTICE OF MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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sponsorship awareness
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sport marketing research
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sport sales
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sport accounting practices
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Detailed explanation-1: -Fan identification is defined as the personal commitment and emotional involvement customers have with a sport organization. When a customer identifies closely with an organization, a sense of connectedness ensues and he or she begins to define him-or herself in terms of the organization (Mael & Ashforth, 1992).
Detailed explanation-2: -In addition, sports marketers have no control over the quality of the core product because every game and/or competition is highly spontaneous and unpredictable (Shilbury, Quick and Westerbeek, 1998).
Detailed explanation-3: -An example of marketing through sport is the Opel brand using Valentino Rossi to promote their car model Opel Adam.
Detailed explanation-4: -Which is not a current challenge facing sport marketers? The poor behavior of some athletes and its impact on product endorsements.