BUSINESS ADMINISTRATION
RESEARCH METHODOLOGY
Question
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Questionnaire
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scale
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Table of specifications
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Detailed explanation-1: -A questionnaire is a list of questions or items used to gather data from respondents about their attitudes, experiences, or opinions. Questionnaires can be used to collect quantitative and/or qualitative information. Questionnaires are commonly used in market research as well as in the social and health sciences.
Detailed explanation-2: -Questionnaire are of different types as per Paul: 1)Structured Questionnaire. 2)Unstructured Questionnaire. 3)Open ended Questionnaire. 4)Close ended Questionnaire.
Detailed explanation-3: -Questionnaires can be classified as both, quantitative and qualitative method depending on the nature of questions. Specifically, answers obtained through closed-ended questions (also called restricted questions) with multiple choice answer options are analyzed using quantitative methods.
Detailed explanation-4: -Survey research may use a variety of data collection methods with the most common being questionnaires and interviews. Questionnaires may be self-administered or administered by a professional, may be administered individually or in a group, and typically include a series of items reflecting the research aims.