BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

RESEARCH METHODOLOGY

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The major advantage of interviews is
A
the response rate is high
B
the interviewer can guess the age of the respondent
C
that people are more likely to be honest
D
that the researcher can ask more detailed questions
Explanation: 

Detailed explanation-1: -Advantages of Interviews for Research Allow for high quality and in-depth qualitative interviews when in person interviewing is not possible. Are cost-effective – you can get quality data without having to travel to interview the participants. Participants can interact from the comfort of their home.

Detailed explanation-2: -Because of their one-on-one nature, interviews are much more time-intensive than surveys. But they also have several advantages. They allow you to delve deeper into particular topics of interest. And while a survey is generally static, interviewers can ask follow-up questions or clarify what the respondent meant.

Detailed explanation-3: -Advantages of the interview method: It can be easily adapted to the ability’ of the person being interviewed. Yields a good percentage of returns. Yields perfect sample of the general population. Data collected by this method is likely to be more correct compared to the other methods.

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