BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -The person who runs a group discussion or focus group. She or he is responsible for ensuring the smooth running of the discussion, managing the group process and dynamics, introducing relevant issues and ideas for response by the group, and for ensuring that the client’s objectives are addressed.

Detailed explanation-2: -Facilitator – the person who leads each focus group. Recorder – the person who assists the facilitator in each focus group, capturing a detailed account of participant input. Data Analyst – the person who uses the recorder’s notes to conduct qualitative analysis of the focus group data.

Detailed explanation-3: -Focus group moderators are trained professionals who conduct, manage, and analyze a focus group session. They lead participants through a pre-designed discussion by stimulating participation and facilitating useful conversation.

Detailed explanation-4: -A discussion moderator or debate moderator is a person whose role is to act as a neutral participant in a debate or discussion, holds participants to time limits and tries to keep them from straying off the topic of the questions being raised in the debate.

Detailed explanation-5: -Three key individuals are needed to conduct focus groups: a focus group coordinator, a facilitator, and a notetaker. Each college should assign a coordinator to oversee the focus group project and work with the facilitator.