BUSINESS ADMINISTRATION
RESEARCH METHODOLOGY
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Using numbers, measurements and statistical techniques
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Conducting research that is of a very high quality
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Generating theories through inductive research about social meanings
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All of the above
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Detailed explanation-1: -Qualitative: This strategy is generally used when to understand the underlying reasons or the opinion of the people on certain facts or a problem. It does not involve numerical data. It provides insights into the research problem and hence helps in achieving the research objectives.
Detailed explanation-2: -Case studies (where researchers examine a small number of specific examples) and narratives (where researchers study respondents’ stories in depth) are just two examples of methods used in qualitative research. Case studies can help researchers to explore life in different families, cultures and communities.
Detailed explanation-3: -Qualitative research is a process of naturalistic inquiry that seeks an in-depth understanding of social phenomena within their natural setting. It focuses on the “why” rather than the “what” of social phenomena and relies on the direct experiences of human beings as meaning-making agents in their every day lives.
Detailed explanation-4: -Qualitative methods include interviews, focus groups, participant observation, ethnography, historical analysis, and textual or content analysis. The methods are applied to all substantive areas of sociological inquiry.