BACHELOR OF BUSINESS ADMINISTRATION

The same coffee shop later repeats the study but this time they ask “Do you prefer coffee to be a lot colder, a little cooler, this temperature, a little warmer or a lot hotter?” and record the person’s response. Now, what is the level of measurement of the way they measured the preferred temperature? (The same coffee shop repeats the study later but this time they ask “do you like your coffee very cold, slightly cold, this temperature, slightly warm or very hot¿‘) and record the person’s response. Now, which The way they measure the favorite, what is the scale of that measurement?