BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -The interview is an important data gathering technique involving verbal communication between the researcher and the participant. Interviews are commonly used in survey designs and in exploratory and descriptive studies.

Detailed explanation-2: -An interview in qualitative research is a conversation where questions are asked to elicit information. The interviewer is usually a professional or paid researcher, sometimes trained, who poses questions to the interviewee, in an alternating series of usually brief questions and answers.

Detailed explanation-3: -Tools for interviews are programs and techniques that enable professionals to undergo the recruitment and hiring process productively. They can be useful when there is an enormous response to a job posting or multiple job openings to fill.

Detailed explanation-4: -A ‘questionnaire’ is the instrument for collecting the primary data (Cohen, 2013). ‘Primary data’ by extension is data that would not otherwise exist if it were not for the research process and is collected through both questionnaires or interviews, which we discuss here today (O’Leary, 2014).