BUSINESS ADMINISTRATION
RESEARCH METHODOLOGY
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The reasons why adults travel overseas
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The most popular food item purchased from the school canteen
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The most common subject chosen in NSW to study for the HSC
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The number of books Year 3 primary school students read each week
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Detailed explanation-1: -A thumb rule for deciding whether to use qualitative or quantitative data is: Using quantitative analysis works better if you want to confirm or test something (a theory or hypothesis) Using qualitative research works better if you wish to understand something (concepts, thoughts, experiences)
Detailed explanation-2: -Quantitative research methods are designed to collect numerical data that can be used to measure variables. Quantitative data is structured and statistical; its results are objective and conclusive. It uses a grounded theory method that relies on data collection that is systematically analyzed.
Detailed explanation-3: -Survey Research is defined as the process of conducting research using surveys that researchers send to survey respondents. The data collected from surveys is then statistically analyzed to draw meaningful research conclusions.
Detailed explanation-4: -Most frequently used methods include: Observation / Participant Observation. Surveys. Interviews.