BUSINESS ADMINISTRATION
RETAIL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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communicating and delivering its positioning strategy
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confirming its understanding of the market dynamics
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defining its positioning strategy
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Detailed explanation-1: -positioning. Once a company has identified its competitive advantages and chosen the ones that define its market niche, what is its next step? confirming its understanding of the market dynamics communicating and delivering its positioning strategy.
Detailed explanation-2: -Competitive positioning is a marketing strategy that refers to how a marketing team can differentiate a company from its competitors. The position of the company depends on how the value it provides with goods and services compares to the value of similar goods and services in the market.
Detailed explanation-3: -The four broad positions that brands typically take in the market are market leaders, market challengers, market followers, and market nichers.
Detailed explanation-4: -Positioning is a strategic process that marketers use to determine the place or “niche” an offering should occupy in a given market, relative to other customer alternatives.