BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -A company’s product or service that provides a unique, intangible strength or outcome for a customer is the definition of a: benefit. Positioning. strategic process that marketers use to determine the place or “niche” an offering should occupy in a given market, relative to other customer alternatives.

Detailed explanation-2: -A competitive advantage is a set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition.

Detailed explanation-3: -Brand positioning refers to the unique value that a brand presents to its customer. It is a marketing strategy brands create to establish their brand identity while conveying their value proposition, which is the reason why a customer would prefer their brand over others.

Detailed explanation-4: -Differentiation is the process companies use to make a product or service stand out from its competitors in ways that provide unique value to the customer. Differentiation identifies a set of characteristics and benefits that make a product different and better for a target audience.