BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

RETAIL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A sentence that summarily describes the target market and defines what a company wants customers to think about its brand is the definition of:
A
branding statement
B
product life cycle
C
positioning statement
Explanation: 

Detailed explanation-1: -A positioning statement is one sentence that succinctly identifies the target market and spells out what you want them to think about your brand.

Detailed explanation-2: -What is a positioning statement? A positioning statement is a description of your product and target audience and explains how it fills a market need. Marketing and sales teams use this statement to guide their messaging and make sure all communication is consistent.

Detailed explanation-3: -Write a target market statement Write a target market statement that focuses on the most important audience characteristics you’ve identified in your research. Your statement should include: Demographic information about your target market, such as gender and age. Key interests of your target market.

Detailed explanation-4: -Brand positioning statement: “To bring the best user experience to its customers through its innovative hardware, software, and services. We believe that we are on the face of the earth to make great products and that’s not changing.”

Detailed explanation-5: -What are 4 elements of a positioning statement? The four basic elements of the brand positioning statement are the target audience, category (common category of the market), differentiation from the competition, and payoff (benefits).

There is 1 question to complete.