BUSINESS ADMINISTRATION
RETAIL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Business Stars
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Business Dairy Cows
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Business Question Marks
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Business Dogs
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Business mix
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Detailed explanation-1: -A low market share is considered to be a market share that is less than half of the market share of the industry leader. So if the industry leader has a market share of 40% and another company has a market share of 10%, that company would be considered to have a low market share as 10% is less than 20% (half of 40%).
Detailed explanation-2: -Dogs, sometimes also referred to as Pets, are units or products with a low market share and low growth rates. They frequently break even, neither earning nor consuming much cash.
Detailed explanation-3: -Businesses competing in stagnant or declining industries must resign themselves to performance targets consistent with available market opportunities.
Detailed explanation-4: -Dogs: Low market share units within slow-growing industries are called dogs. These units are good candidates for divestment. Stars: High market share units within fast-growing industries are called stars. These units have bright prospects and thus are good candidates for growth.