BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Direct product profitability (DDP) is a way of measuring a product’s handling costs from the time it reaches the warehouse until a customer buys it in the retail store.

Detailed explanation-2: -Keystone pricing Keystone pricing is essentially doubling the wholesale or production cost of a product to determine the retail price. This practice actually stems from the MSRP, which, as we mentioned, is generally double the wholesale price.

Detailed explanation-3: -Product assortment consists of the following characteristics: Breadth: The breadth of a company’s products relates to the number of product lines a company produces or a retailer carries. An automobile manufacturer, for example, may have a line of sedans, a line of SUVs, and a line of trucks.

Detailed explanation-4: -Here are the types of retailing that exists today – Store retailing: This includes different types of retail stores like department stores, speciality stores, supermarkets, convenience stores, catalogue showrooms, drug stores, superstores, discount stores, extreme value stores etc.

Detailed explanation-5: -Wholesaling includes all the activities involved in selling goods and services to those buying them for resale or business use. Firms engaged primarily in wholesaling activities are called wholesalers.