BUSINESS ADMINISTRATION
RETAIL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Experience a seamless, personalized experience.
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effective media planning Easier to reach target groups
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Save advertising and public relations budget
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Customers can buy products comfortably.
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Detailed explanation-1: -A Better User Experience-Since omnichannel focuses on the individual experience across devices instead of the channel, the customer experience (CX) is better. By focusing on the customer instead of the platform, companies can drive more sales and better retention rates.
Detailed explanation-2: -Omnichannel allows retailers to achieve more availability, drive sales and traffic, and integrate digital touchpoints. An omnichannel retail strategy improves the customer experience and provides more channels for customer purchase––whether it is on mobile, web, or in stores.
Detailed explanation-3: -Omnichannel is defined as a multichannel approach to marketing or sales that offers a seamless experience to customers, irrespective of where they choose to shop(shopping online or in a brick-and-mortar store). According to the Harvard Business Review, 73% of customers prefer to use multiple channels when they shop.
Detailed explanation-4: -In today’s world, customers expect a seamless, omnichannel experience when they interact with your brand. They want to be able to move fluidly between channels without missing a beat. As a result, it’s become more important than ever for businesses to create a seamless omnichannel customer experience.