BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

RETAIL MARKETING

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

In order for a company to market the same product or service to different markets, what step is critical for the company to take?

A	The company should show its product or service is similar to its competitors.
B	The company should be consistent and use the same marketing mix for different audiences.
C	The company should generate different positioning strategies to target the different audiences.

Explanation:

Detailed explanation-1: -In order for a company to market the same product or service to different markets, what step is critical for the company to take? The company should show its product or service is similar to its competitors. The company should generate different positioning strategies to target the different audiences.

Detailed explanation-2: -The five different positioning strategies you should consider for your company are market positioning, product positioning, brand positioning, price positioning, and competitor-based positioning. Understanding how these strategies relate to one another is essential for your brand’s success.

Detailed explanation-3: -There are four main types of positioning strategies: competitive positioning, product positioning, situational positioning, and perceptual positioning. Competitive positioning involves comparing your product or service with that of the competitors.

There is 1 question to complete.