BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -1-EMOTIONAL MOTIVES Emotional motives are reasons to purchase based on feelings and emotions. Emotional motivation is based upon the principle that consumers wish to seek pleasure and avoid pain. Love, affection, passion, and happiness are emotions that consumers like because they bring pleasure.

Detailed explanation-2: -He doesn’t really feel hungry at all, dinner is supposed to be in three hours, but he takes a big bite and thinks, “yes, that’s exactly how I imagined it!” He doesn’t necessarily need to eat right now, but he went ahead and purchased anyway. That is an example of an emotional purchase.

Detailed explanation-3: -If a person purchases a product without thinking much rationally (i.e. with less reasoning) then he or she is said to have persuaded by emotional product buying motives. There are around ten kinds of this type: prestige, imitation, affection, comfort, ambition, distinctiveness, pleasure, hunger and thirst, habit.

Detailed explanation-4: -Buying motives represent the reasons why people buy products and services, regardless of the size or price. These trigger points reflect an individual’s needs, inner feelings, instincts, drives, desires and emotions. By understanding these motives, marketers and salespeople can better appeal to their target audiences.