BUSINESS ADMINISTRATION
RETAIL MARKETING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Products.
|
|
|
Services.
|
|
|
Products and services.
|
|
|
exchanges.
|
|
|
Estate.
|
Detailed explanation-1: -Kotler (1972): “Marketing is the set of human activities directed at facilitating and consummating exchanges” (p. 12). “Marketing management is the analysis, planning, implementation, and control of programs designed to bring about desired exchanges with target audiences for the purpose of personal or mutual gain.
Detailed explanation-2: -“Marketing is the human activity directed at satisfying needs and wants through an exchange process.”
Detailed explanation-3: -Marketing’s principal function is to promote and facilitate exchange. Through marketing, individuals and groups obtain what they need and want by exchanging products and services with other parties. Such a process can occur only when there are at least two parties, each of whom has something to offer.
Detailed explanation-4: -Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires.