BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Everyday low pricing is the strategy of the retailers to set consistently low prices on the products instead of having discount events or promotional pricing. Unlike high low pricing, an edlp strategy provides the notion to the customers that they can always expect the lowest prices while making the purchases.

Detailed explanation-2: -Everyday Low Pricing Example: Walmart The major retailer offers low prices to consumers throughout the year, instead of offering low prices during sale events. The company adopted the strategy following its founding, building its reputation on being the store that offers consumers the lowest prices every day.

Detailed explanation-3: -1. (retailing definition) A policy or strategy of retail pricing whereby presumably low prices are set initially on items and maintained, as opposed to the occasional offering of items at special or reduced sales prices. 2.

Detailed explanation-4: -Example of EDLP Many large retailers like Walmart, Trade Joe’s’, Avenue Supermarts Limited(D-Mart), etc., follow the EDLP model. Walmart is a well-known giant retailer that offers products at low prices every day. That may result in a lower profit margin.

Detailed explanation-5: -Generally, the EDLP pricing strategy works best for large retailers. One such large retailer that has arguably benefited most from EDLP is Walmart. For many years, Walmart has centered its marketing around EDLP variations such as Everyday Low Price, Low Prices Every Day, and Always Low Prices.