BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -A brand is a name, term, sign or symbol, design or some combination of them is used to identify the products.

Detailed explanation-2: -According to the American Marketing Association (AMA), a brand is a ‘name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition’.

Detailed explanation-3: -A brand is a name, term, design, symbol or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.

Detailed explanation-4: -A brand is a name, term, design, or symbol (or combination of these elements) that identifies a product or service. Brands can include a number of elements, such as a trade name, brand name, brand mark, trade character, and trademark.

Detailed explanation-5: -A brand is a name, picture, design, or symbol, or combination of those items, used by a seller to identify its offerings and to differentiate them from competitors’ offerings. Branding is the set of activities designed to create a brand and position it in the minds of consumers.